Background & Perspective
I’m Hazim Alradadi, a Saudi Creative Director and Visual Storyteller with 23+ years of experience in branding, design systems, and art direction. My work lives at the edge of identity and impact—where design becomes narrative and every visual decision serves a strategic purpose.
From a foundation in chemical engineering to shaping national brands and global experiences, I bring structure, story, and creative clarity to every project I lead.
Originally trained as a chemical engineer, I found my creative path in design—where logic meets storytelling. My work bridges both worlds: structured thinking and artistic intuition. My mini MBAs in marketing and brand management have further sharpened how I think about narrative, strategy, and execution.
Today, I design with legacy in mind—and always with the audience at heart.
Focus
Where design is thoughtful and strategy is visual, my focus lies in shaping brand identity systems, visual and editorial design, and creative direction that’s both structured and expressive. I build scalable design systems and craft story-driven communication that aligns visuals with purpose—ensuring every element is intentional, cohesive, and impactful.
Brand Identity Systems
Visual & Editorial Design
Creative & Art Direction
Design Systems & Brand Guidelines
Story-Driven Communication Design
My Approach
Strategic Thinking
Every visual outcome is shaped by logic, insight, and purpose.
Visual Systems
I design identities that scale—across digital, print, space, and experience.
Creative Direction
I lead and mentor creative teams to deliver with consistency and vision.
Cultural Relevance
I design through a Saudi lens, with an eye on global standards and nuance.
years in design and branding
projects across sectors and scales
years building national impact at KAUST
Credentials & Development
Mini MBA in Marketing – Marketing Week, UK
Mini MBA in Brand Management – Marketing Week, UK
B.Sc. in Chemical Engineering – King Abdulaziz University
Masterclasses in Storytelling, Strategic Branding & Cross-Cultural Communication