Designing at the intersection of clarity, culture, and creative leadership.

Designing at the intersection of clarity, culture, and creative leadership.


Background & Perspective

I’m Hazim Alradadi, a Saudi Creative Director and Visual Storyteller with 23+ years of experience in branding, design systems, and art direction. My work lives at the edge of identity and impact—where design becomes narrative and every visual decision serves a strategic purpose.

From a foundation in chemical engineering to shaping national brands and global experiences, I bring structure, story, and creative clarity to every project I lead.

Originally trained as a chemical engineer, I found my creative path in design—where logic meets storytelling. My work bridges both worlds: structured thinking and artistic intuition. My mini MBAs in marketing and brand management have further sharpened how I think about narrative, strategy, and execution.

Today, I design with legacy in mind—and always with the audience at heart.

Focus

Where design is thoughtful and strategy is visual, my focus lies in shaping brand identity systems, visual and editorial design, and creative direction that’s both structured and expressive. I build scalable design systems and craft story-driven communication that aligns visuals with purpose—ensuring every element is intentional, cohesive, and impactful.

Brand Identity Systems
Visual & Editorial Design
Creative & Art Direction
Design Systems & Brand Guidelines
Story-Driven Communication Design

A design philosophy rooted in systems, strategy, and storytelling. I work with intentfocusing on how brands communicate visually, evolve with clarity, and connect meaningfully with their audience.

A design philosophy rooted in systems, strategy, and storytelling. I work with intentfocusing on how brands communicate visually, evolve with clarity, and connect meaningfully with their audience.

My Approach

Strategic Thinking

Every visual outcome is shaped by logic, insight, and purpose.

Visual Systems

I design identities that scale—across digital, print, space, and experience.

Creative Direction

I lead and mentor creative teams to deliver with consistency and vision.

Cultural Relevance

I design through a Saudi lens, with an eye on global standards and nuance.

+18
+18
+18

years in design and branding

645
645
645

projects across sectors and scales

10
10
10

years building national impact at KAUST

Credentials & Development

Mini MBA in Marketing – Marketing Week, UK

Mini MBA in Brand Management – Marketing Week, UK

B.Sc. in Chemical Engineering – King Abdulaziz University

Masterclasses in Storytelling, Strategic Branding & Cross-Cultural Communication

Professional Journey

Creative & Brand Lead

KAUST, Global Branding & Communications

March 2025 - Present

Creative Director & Designer

Freelance

2001 - 2025

Brand & Design Strategist

KAUST, Global Branding & Communications

July 2024 - March 2025

Creativity & Branding Senior Strategist

KAUST, Strategic National Advancement

July 2021 - July 2024

Branding Specialist

KAUST, Office of the President

July – Sep 2022

Senior Branding and Design Specialist

KAUST, Communications & Marketing Department

May 2019 - July 2021

Creative Services Manager (A)

KAUST, Communications & Marketing Department

April 2018 – August 2019

Art Director & Design Lead

KAUST, Communications & Marketing Department

Feb 2014 – May 2019

Senior Graphic Designer/Graphic Designer

KAUST, Communications & Marketing Department

Sep 2010 - Feb 2014

Creative & Brand Lead

KAUST, Global Branding & Communications

March 2025 - Present

Creative Director & Designer

Freelance

2001 - 2025

Brand & Design Strategist

KAUST, Global Branding & Communications

July 2024 - March 2025

Creativity & Branding Senior Strategist

KAUST, Strategic National Advancement

July 2021 - July 2024

Branding Specialist

KAUST, Office of the President

July – Sep 2022

Senior Branding and Design Specialist

KAUST, Communications & Marketing Department

May 2019 - July 2021

Creative Services Manager (A)

KAUST, Communications & Marketing Department

April 2018 – August 2019

Art Director & Design Lead

KAUST, Communications & Marketing Department

Feb 2014 – May 2019

Senior Graphic Designer/Graphic Designer

KAUST, Communications & Marketing Department

Sep 2010 - Feb 2014

© 2025. Open to creative exchanges & professional connections — not available for freelance projects

© 2025. Open to creative exchanges & professional connections — not available for freelance projects

© 2025. Open to creative exchanges & professional connections — not available for freelance projects