Basically Nuts set out to create a granola that’s honest, hearty, and entirely nut-based—crafted for a health-conscious Saudi audience seeking real ingredients with real flavor. The challenge? Make “healthy” feel fun without losing sight of quality and authenticity.

We built a brand rooted in warmth and energy. Earthy tones meet playful typography, and a simple, adaptable logo system makes room for quirky illustrations and bold packaging moments. The voice? Friendly, confident, and full of natural charm.