Showcasing KAUST’s research and startup ecosystem to high-level delegates demanded more than slides and banners—it called for a curated experience. The challenge was to translate complex innovation into something tactile, immersive, and unforgettable.

We created a mobile exhibit system inspired by museum design—sleek, modular stands wrapped in futuristic visuals that could adapt to any theme or location. Whether on-campus or off, the experience was unified, elevated, and deeply engaging.

The breakthrough was treating this not as a presentation, but as a journey. What started as a logistical challenge became a signature platform for how KAUST presents itself to the world.