After years of fragmented visuals across KAUST’s scientific events, we created a unified design system—built for consistency, clarity, and creative flexibility. It was bold, modular, and scalable—ready to support everything from niche research symposia to major international conferences.

The system balanced structure with adaptability, allowing each event to retain its identity while staying rooted in a cohesive visual language. Typography, layout, color, and iconography were all standardized—making production faster, cleaner, and more impactful.