The Strategic National Advancement division sits at the intersection of national ambition and academic excellence—KAUST’s arm for driving real impact across the Kingdom. Their mission? Align science, innovation, and education with Saudi Arabia’s bold transformation goals.

We developed a brand that balances clarity with purpose. A modern, institutional identity system that feels both national and forward-looking. Visuals were kept clean, confident, and scalable—built to support initiatives from talent development to high-impact partnerships.