KAUST-Misk
Services
Brand Identity, Visuial Communication
Client
KAUST
The KAUST-Misk College Prep Program sets high-performing Saudi students on a path to the world’s top universities. With mentoring, summer programs at Harvard, and character-building experiences like the Sandhurst bootcamp, it shapes not just academic talent—but future leaders.
We built a visual identity that reflects this journey. Fluid forms, open compositions, and vibrant colors represent growth in motion—symbolizing personal development within a bigger story of national potential and academic ambition.
The shift came when we stopped designing for a “summer school” and started designing for transformation. That mindset helped us capture what the program truly offers: momentum, confidence, and a clear path forward.
