The Thuwal Embroidery Center is more than a creative space—it’s a social impact initiative built to uplift the local community. A collaboration between KAUST and Nesma Holding, the center empowers women in Thuwal and nearby villages through craft, culture, and opportunity.

We designed an identity that honors tradition while embracing progress. Inspired by regional embroidery patterns, the visuals are warm, handcrafted, and full of meaning—blending cultural roots with a modern, dignified presence.