KAUST Science Festival

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Services

Brand Identity, Visuial Communication

Client

KAUST

The KAUST Science Festival was designed to spark curiosity and celebrate discovery—bringing together people of all ages for three days of hands-on science, inspiring talks, and immersive experiences.

We created a logo inspired by KAUST’s iconic seeds, with each seed symbolizing a unique path of exploration. The radiating lines represent the sparks of innovation that emerge when science becomes accessible, exciting, and personal.

The key shift was treating the identity like a map of potential. By visualizing growth and movement, we captured the festival’s spirit—vibrant, open, and full of wonder.